It’s probably a good idea for a general introductory post to exist so that you might have an idea of what to expect from this “journal” section. The prevailing wisdom is that a “blog” section is a good thing, in that the posts are reasonably informal, can be updated as needed, and are of a more temporal nature than most static pages on a website. That’s probably true.

It doesn’t make generating content any easier. For those of you who spend a fair amount of time looking at “blogs” or” journals”, the content requirements traditionally are more lax than statement pages, but just barely.  As a content provider, any pressure to be constantly profound is lessened. Conversely, I, for one, would be happy to be profound. Ever.

So, we’ll use this “journal” as an updating mechanism. It won’t be a reformatting of our facebook page, which does the work of short notice presentation. For more elaborate announcements, news, etc. we’ll use this journal.

I hope I’ve been open-ended enough so that almost any entry that crosses our path will be fair game. So, here we go.

“Pardon me for not having the pleasure of knowing your mindset before making you this offer and it is utterly confidential and genuine by virtue of its nature.”

The above was included in an email we received some months/years ago, and we added it to our collection of “bad results of translation software”. It has a very soothing flow in its obscurity. It approaches making a point, but then deftly sidesteps a culmination by morphing into a celebration of its own being.

ahhh…..if only.

Q. Do you think most of your customers understand the way retail works?
A. No.
Q. Do you think that equestrian tack shops are good examples of normal retail?
A. No. Read More→